Hernán Casciari founded Orsai magazine in 2010. The magazine publishes chronicles, essays, fiction, short stories, feuilleton and comics. It combines the best of cultural magazines from the early twentieth century with a look to the future.
The project started as a blog and merged into a magazine in 2010. By 2011, it had become a publishing house and cultural bar. Orsai is becoming more established because readers perceive it as their own, as a model of “what a literary magazine should be in the 21st century”.
Orsai contains no publicity. In Argentine soccer jargon, orsai is used as a deformation of the English “off-side”. By extension, in colloquial River Plate language, orsai applies to anyone who does or says something inappropriate or out of place. Orsai strays from traditional modes of distribution: anyone in any part of the world can become a bimonthly distributor, and is paid in advance. Orsai has been selling 5,060 annual subscriptions in 20 different countries.
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